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  • Middle-East franchise spanning UAE, Lebanon, KSA, Levant and GCC.
  • From the publisher of TechRadar, MusicRadar, BikeRadar, Cycling-News,GamesRadar, CVG.net, PC-Gamer, PhotoRadar, Xbox Magazine, Official PlayStation Magazine.
  • Specialises in gadgets,gizmos,and technology/ lifestyle.
  • Localised versions in over 20 countries.
SYNDICATED PARTNERS
Yahoo Samsung
HTC / Alam Assayarrat
Zeina blog
more than 1000 syndicated articles/ year
top visitors by country
English
1. United Arab Emirates
2. Lebanon
3. Saudi Arabia
Arabic
1. Saudi Arabia
2. Kuwait
3. Lebanon
4. United Arab Emirates
website statistics
150,000 +
Unique Visitors per month
400,000 +
Pageviews per month
21K
Engaged Facebook fans
80%
of visits from Mobile
audience insights
  • 81% of the readers in arabic are male
  • 73% of the readers in english are male
  • 34-18 year old demographic
  • Males 3X Females
  • High HHI per annum
  • Engaged, Savvy, early-adopters
  • High likelihood of providing buying advice
  • Health and Fashion conscious
social
insights
  • 63,181 fans
  • 6,952 followers (3,280EN + 3,672AR)
  • 495 (14,000 views)
  • 17,109 organic viewers (80,000 views per month)
  • Alexa rank: 6,883 in ksa

ADVERTISING SPECIFICATIONS

RESPONSIVE SIMPLE ADS

Ad name format Max Filesize AUDIO MAX Animation LENGTH Allowed on
Leaderboard
  • 728 x 90 px
40K Yes - on user click only 15-sec
  • Homepage
  • Section
Rectangle
  • 300 x 250 px
40K Yes - on user click only 15-sec
  • Sidebar
HALF PAGE
  • 300 x 600 px
40K Yes - on user click only 15-sec
  • Sidebar

complex ads

All expandables must be user-initiated across the site. Method of expansion and un-expansion must be the same. (i.e., click-to-initiate or click-to-close)
Close Button: A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for floating, out-of-banner, billboard, pushdown and expandable banner ads initiated by a user's click. Close button font size must be 11 pixels, bold text, and 4 pixel padding around the text. The ad, including “CLOSE X� button, may not cover core page navigation or other ads.

Ad name format Max Filesize notes Allowed on
EXPANDABLE banners
INITIAL STATE:
728 x 90 px
EXPANDED STATE:
728 x 270 px
100px
EXPANSION DIRECTION:
Downward
  • Homepage
  • Section
INITIAL STATE:
300 x 250 px
EXPANDED STATE:
500 x 250 px
100px
EXPANSION DIRECTION:
Left on English site
Right on Arabic site
  • Sidebar
INITIAL STATE:
300 x 250 px
EXPANDED STATE:
300 x 500 px
100px
EXPANSION DIRECTION:
Downward
  • Sidebar
FLOATING ADs Custom 100K Floating ads appear and move across a web page for a maximum of :15 seconds and then resolves into a standard banner. Close Button must be present and clearly defined at all times, the "close" button MUST include the word "CLOSE" in visible bold letters and should include a large BOLD X.
  • Anywhere
PUSH-DOWN BANNER
INITIAL STATE:
728 x 90 px
MAX EXPANDED STATE:
728 x 418 px
100K Animation Time: 5 seconds in expanded state for auto-initiated Pushdowns; 15 seconds in expanded state (unless video) for user-initiated Pushdowns; open and close should take no more than 1 second upon user click Frame Rate: 18 FPS max Border: 1 pixel black Close Button: Top right corner. Close Button MUST include the word "CLOSE" in visible bold letters and should include a large BOLD X.
  • Section
SKIN ADS Out of page 75K Appears on the sides. Final approved creative must be submitted at least 5 business days in advance of the campaign launch.
  • Anywhere