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Micromax to bring affordable smartphone line to the Middle East

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Signs partnership agreement with Tchannl.

One of India’s leading handset manufacturers, Micromax, is officially entering the Middle East and North Africa (MENA) region through a strategic agreement with Tchannl.

Rahul Sharma, Co-Founder, Micromax

“We have tasted success in many International markets and feel this is the opportune time to expand our reach in the MENA region. This region will be one of the key international markets for us after Russia. The market opportunity is huge and our large portfolio of devices will be able to cater the customer’s need here. To start with, we feel our internationally successful range ‘Bolt’ will charm the consumers and we are confident that Micromax will serve as a key player in the market. Our initial focus in the region is to replicate the success witnessed in our other markets in the last couple of years,” said Rahul Sharma, Co-Founder, Micromax.

Micromax will be first bringing its ‘Bolt’ series of devices into the region, which current has sold more than 20 million units across the company’s operating markets.

Victor Philip Ortiz
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