It comes with a built-in breathalyzer.
Tostitos is releasing a special edition version of its chips that comes with a built-in breathalyzer. This sensor can detect levels of alcohol in your breath.
The fun part is that if it detects that you are intoxicated, a red steering wheel will appear on the package telling you to avoid driving and then offer you a code for a discount for an Uber ride.
Tostitos’ special edition chips is only valid in the US – specifically during Super Bowl Sunday, so don’t expect the product in the country anytime soon.
Still, it’s a genius way of offering subtle reminders about the dangers of drunk driving.