As the invites sent out quite clearly suggested and in an annoncement that has been expected for months, Google has officially taken the wraps of its Android-based music service hoping to give iTunes a run for its money. We've already run the rule over Google Music Beta, but those in the US (for now) can begin to finally get to grips with the full package. Many of the features revealed in the beta still remain but Google saved a few more surprises for the official unveiling.
To find out how Google Music works and what you can expect when it makes it over to Blighty, read on for our quick guide to Google Music.
Embracing the world of cloud-based storage, Google Music users will be able to store and stream 20,000 songs from their own collection or bought in the Android Market, from Google's cloud servers. Music can then be streamed from your smartphone, desktop and even your Android tablet.
This desktop application is essentially your hub where you can both upload and download music from your own collection even if it's spread across several computers keeping any ratings, descriptions that you've added to them since.
The service will of course be available for Android smartphones where amongst other features you'll be able to make content available offline which will apply your choices to all devices running Google Music. To use Google Music on your Android device, you'll need to be on Android 2.2 and have the latest version of Android Market. There is of course the small matter of integration with Android Market which we will move onto next.
With a slick new design and the recent addition of movie rentals, the Android Market will now enable users to buy millions of albums and individual tracks with EMI, Sony and Universal on board to cover mainstream artists, and a host of independent labels that collectively works out to over 1,000 record labels according to Google. You'll be able to preview tracks for 90 seconds, get a free song of the day like Amazon, while all tracks will boast 320kpbs sound quality.
Remember Google+? You know that social networking service you fought to get invited to? Well Google Music will be popping up in your friend streams as well with the ability to share music that you've purchased with fellow Google+ users who can get a full free play of a track or an entire album that you've bought.
If the X-Factor route doesn't take your fancy, the Artist hub is a new way to get your unique sound noticed. Working similiar to the way developers sell apps on the Android Market, musicians (with necessary rights) can set up pages, dicate how much their music will cost and decide whether users can have 90 second previews, full previews or unlimited previews of their music. 70% of the revenue generated will be kept by the artist and Google also revealed that it is looking to allow artists to sell music alongside YouTube content like music videos for instance.
One of the ways Google is trying to entice people to use the service is by offering content than can only be found on Google Music. To start the ball rolling, this includes exclusive live concerts from the Rolling Stones, Busta Rhymes debuting his new studio album on Google Music, plus free live albums from Coldplay, Shakira, Pearl Jam and Dave Matthews Band.
The fear was that despite offering Google Music beta for free, a pricing scheme would be introduced on its official arrival. The good news is that the service will continue to be free and that it is no longer limited to those who managed to test it out first time around.
Should we start a petition to see this service deployed in our region? Or should we wait patiently and show Google some trust? Let us know.