Edge Sense is intriguing
HTC have a knack for going where few other manufacturers venture. Long before the trend, they made dual cameras a thing. Then there were the unibody all-metal devices, not to forget the Beats audio alliance.
Today, the brand launched their new flagship, the HTC U11. And yep, they have got quite a few things right.
We love where the brand has gone with the device design-wise. One element that could be crucial in getting the customer’s eye could be the rather brilliant color options on the HTC U11.
The brand refers to calls the surface on the device as glass liquid surface, but the technical term for it is Optical Spectrum Hybrid Deposition, something HTC introduced on the 10. In terms of colors, the U11 is stepping into iridescence territory. This is the phenomenon of certain surfaces that appear to gradually change colour as the angle of view. So take one of the HTC U11 colors on launch, the Brilliant Red. From one angle it may be a fiery red, bit take a different angle, and it becomes a classy gold shade. At launch, the U1 will be available in Solar Red, Amazing Silver, Cosmetic Pink, Sapphire Blue, Ice White and Brilliant Black.
Edge Sense goes straight up on the USP list. It’s a functionality that enables you to activate apps or functions on the phone, whether your camera, Instagram, Facebook, flashlight or your contacts, with a slight squeeze at the bottom half of the HTC U11. Easily addictive, support for third party apps starts in July.
Audio has long been a key strength for the brand, and this time around they have made it 360 degree boom sound hi-fi edition. Essentially once you play a track, the entire phone becomes a speaker, as against output from just the top part of the screen. The device uses its entire body as an acoustic chamber to amplify sound coming from the speakers. And yes, the 3.5mm jack is no more, and you have a USB 3.0 to 3.5mm converter cable included in the pack.
The brand clearly understands the need for strong camera, so on the front camera, you have a f1. 7aperture, 16 megapixel camera, with an impressive 150 wide angle. On the rear, the device has a 12mp camera.
Across the rest of the board, the U11 has a 5.5-inch, QHD panel with a traditional 16:9 aspect ratio. Powered by the Qualcomm Snapdragon 835 and Adreno 540 GPU and running Android 7.1.1 Nougat, the device has IP67 water and dust proofing, QuickCharge 3.0 on the 3,000 mAh battery, 4 GB RAM and a rather impressive 128GB of internal storage.
The HTC U11 is set to reach UAE retail stores by mid of June 2017.