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This is the region’s most valuable telecom brand

Against the background of Huawei Connect 2017, Etisalat gave us an insight into its current portfolio of assets, technology focus approaches and its long standing collaboration with Huawei.

This is the region’s most valuable telecom brand

Against the background of Huawei Connect 2017, Etisalat gave us an insight into its current portfolio of assets, technology focus approaches and its long standing collaboration with Huawei.

Dr Ahmed Bin Ali, Senior Vice President – CC at Etisalat Group, spoke on focus areas for the brand and customized solutions and applications. During his presentation, Dr Ali elaborated on the steps taken by Etisalat and the decision to enable fibre optic connectivity throughout the UAE. This $28 Billion exercise means that the UAE has today crossed even leaders like Japan and Korea in providing fibre optic connectivity.

A portion of his presentation covered Etisalat being the most valuable telecom brand from the Middle East region. This is partly thanks to the brand’s international investments including Mobily in KSA, China Mobile, Vodafone in North America and MTN in Africa, among others. The demarcation of services across various verticals in the Group portfolio were showcased, including the Etisalat Academy, satellite geo-mobile communication systems provider Thuraya (in which Etisalat holds a 34.5% stake), e-marine, Etisalat Facilities Management, Etisalat Information Services, Tamdeed projects and the Emirates Data Clearing House (EDCH).

With an AED 8.4 Billion net profit in 2016 and an AED 152 Billion market cap, key future focus areas of the brand include 5G, the Internet of Things, Smart Cities and the cloud, as the UAE gears up for major events like Expo 2020.

Etisalat and Huawei have been mobile network collaborators for over a decade, with early projects including developing Egypt's third mobile network in 2006. In 2016, the two brands announced the successful collaboration of a new 10G PON solution to provide 10Gbps broadband service.

Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2017 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2015 and 2016. Reach him at: editor@t3me.com.
@anildotgeorge