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Nike aims for the sub two-hour marathon

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Brand ties up with three top athletes

Nike have unveiled what they call an innovation moonshot called Breaking2. The aim of this initiative, called Breaking2, is rather simple: Enable a sub two-hour marathon time. Many consider this feat impossible, since it requires reducing the current men’s world record time of 2:02:57 by three percent.

Brand ties up with three top athletes

Nike have unveiled what they call an innovation moonshot called Breaking2. The aim of this initiative, called Breaking2, is rather simple: Enable a sub two-hour marathon time. Many consider this feat impossible, since it requires reducing the current men’s world record time of 2:02:57 by three percent.

To help achieve a sub two-hour marathon, Nike is working with a diverse team of leaders across several fields of science and sport with a holistic approach to athletes, product, training, nutrition and environment.

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At its core, Breaking2 is about more than a marathon.Reaching a sub two-hour marathon requires shaving seven seconds off each of the 26.2 miles of the marathon. Even for the world’s best runners this is a massive leap.

Nike spent significant time identifying three elite athletes who are perfectly equipped for (and bold enough to take on) the challenge. Eliud Kipchoge of Kenya, Lelisa Desisa of Ethiopia and Zersenay Tadese of Eritrea, elite runners who have won medals on the Olympic and World level are all lined up to attempt the impossible and run a sub two-hour marathon.

To quote Bill Bowerman, Nike’s co-founder and legendary track coach, “The real purpose of running isn’t to win a race, it’s to test the limits of the human heart.”

Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2017 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2015 and 2016. Reach him at: editor@t3me.com.
@anildotgeorge